Web design & campaign
A video-first campaign site that converts
Ali Katz
A landing page for attorney, author, and educator Ali Katz’s civic campaign: one video, one ask, and an email and SMS follow-up sequence behind it.
Custom design, graphics, and a sign-up flow wired straight into the CRM.
What it is
Ali Katz had one video that changed her mind about what is possible in American politics and wanted as many people as possible to watch it and act. The site is built around that single job: a portrait, a headline in her voice, the video, and one form. A countdown to election day keeps the ask concrete.
What we did
- Designed the site from scratch to match Ali’s voice and existing brand: editorial type, restrained palette, custom graphics.
- Built the page with a video-first layout that works on phones, where most of her audience watches.
- Wired the sign-up form (name, email, phone with SMS consent) directly into the CRM with double opt-in and segmentation.
- Wrote and built the email responder sequences that follow the sign-up, drafted from Ali’s own video and edited in her voice.
Why it worked
We spent the first conversation on what Ali actually wanted people to do after watching, not on what the site should look like. Once the ask was clear, the design was obvious and the build was fast. The form does not lead to a dead end. It leads to a sequence that keeps the conversation going.
In the wild
